In 2020 the COVID-19 pandemic changes the conventional conditions for events. Now there is a stronger demand for virtual or hybrid studio productions, especially as part of long-term digital campaigns.
Think virtual! Get realtime!
The market demands for effectively staged live events that skillfully combine real and virtual - in realtime. A higher level of technical emotion is expected, because technology is space is sound is color and is always part of the dramaturgy. That requires a form of presentation with infotainment character and atmosphere through a virtuoso staging in the virtual ballroom, in this case the one of HL Studios, specially created for the customer. This space theater is a sonorous virtual immersion within an immaterial staging with a high level of experience through properly selected media components that are dramatically arranged. A unique experience with communication in advance that is directed to the event and its follow up communication.
Our world has become more visual, more digital, more emotional. Now it's time to handle this situation. All we need is technology with the human touch.
The brand experience of tomorrow is different from the one today
The changed requirements for communication, caused by the Corona crisis, are primarily aimed at technological progress and the further development of the media used. There are increasing expectations on live experiences. The decreased physical presence opens up a way for the digital decentralized participation. Common physical contacts are limited to a minimum. Digital participation demands for a stronger focus on the participants with a simultaneous risk of an increased bounce rate. An overall strategy has to include participatory audience engagements and a strong focus on multi-sensory storytelling, which creates a meaningful digital togetherness. The event must be consistently staged as part of the consistent brand ecosystem.
Higher expectations on brand communication mean higher expectations on live communication as well.
The user becomes part of the staging through interaction
A basic digital mindset requires an intelligent use of media. A customiezd event as a surprise seems to be personal and individual. Digital interaction options are required and a high degree of authenticity guarantees the addressing of relevant target groups. When communication and contacting become more important, the focus must be set on networking before, during and after the event. Because the technologization of everyday life calls for new and surprising digital solutions to avoid any escape of users.
